Over the next few weeks of football, FanDuel will unveil new chapters in the Kick of Destiny campaign. In an appearance on “Up & Adams” with Kay Adams, Rob Gronkowski revealed that the third ad, which is set to air during the third week of the playoffs, features a spirited training montage. Carl Weathers plays his coach, and the actor knows a thing or two about training montages — first from Apollo Creed’s training sequence in “Rocky II,” then as an experienced coach in “Happy Gilmore.”
Wrestler-turned-movie star John Cena has yet to make his highly anticipated appearance in FanDuel’s Kick of Destiny 2 ad campaign, but he is set to play the antagonist. “I rarely get to play the villain so I’m ready to fully embrace this role,” Cena said in a press statement. “I remember watching Gronk’s kick last year and am so excited to be working with a brand like FanDuel to make this sports moment more exciting for their fans, but do I think he’s going to make it? No chance!”
The Kick of Destiny 2 pokes fun at Gronkowski’s extra credit involvement in the Super Bowl commercial landscape. “Because it wasn’t enough for me to do a normal Super Bowl commercial like all those other retired athletes,” he says in the first commercial. “No, I had to be a big shot. A hero.” More ads will roll out during the playoffs, with Gronk making his second Kick of Destiny ahead of Super Bowl LVIII on February 11.
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